The company changes its menu quarterly, adding a new burger and fries and removing a limited-time offer.
The chain also changes. It changes its Frosty flavors occasionally and brings back seasonal dishes like Summer Strawberry Salad.
It's not as aggressive as Burger King's limited-time offer scheme, which adds new menu items randomly.
But Wendy's maximizes new ingredients. In most situations, the business adds a cheeseburger with new fixings. It's never that tough to add a new cheese
This ingenious method has helped the corporation keep its menu fresh without complicating its kitchens.
Fans receive something fresh to return to Wendy's (WEN) - receive Free Report as the company makes efficiency.
Wendy's, the No. 2 fast-food burger brand behind McDonald's, is now employing Yum Brands' (YUM) flavors.
Wendy's limited-time-offer burgers follow McDonald's and Burger King's Whopper model: You add toppings to make it familiar but unusual.
Chain's new Queso Fries, Loaded Nacho Cheeseburger, and Chicken Sandwich follow that format.
Wendy's is adding new sandwiches and fries, but their names tell you virtually everything.